If there is something that directly influences the positioning of a website, it is the user experience. Google has become very strict regarding the UX that the websites are offering their users and, those that are not complying with the guidelines are not taken into account to offer them in the search results in a decent position.
The user experience everything is summarized to the navigability and usability of the website, and today we will focus on one of the many items that have to be considered: the thank- you page What is it? How does it influence the UX? And what are the factors that must be taken into account to manufacture a strategy that enhances sales and extends the time of the user’s visit? How can it benefit in the prospecting of clients?
It turns out that thank-you pages are usually seen as a resource that brings serious value to conversions, but they do not happen if the experience during the conversion process is not positive.
Of course, thank-you pages influence the UX of a website, mainly because its content must be personalized and designed for each customer segment and, therefore, are elements that add points to the business’s intention to position well in the searchers. Let’s start by clarifying your concept.
What is a thank you page?
In a nutshell, it is a page to which a lead is sent after completing the action that you have asked it to complete through CTAs.
For example: you have been sent to this page after subscribing to the newsletter or because you have purchased a product and you are taken to the thank you page to check your order, if you wanted to download an ebook, if you have registered in a webinar or any another action that means conversion of user to lead or client.
It is practically a landing page that is made, individually, to thank, politely, that you have completed the action previously requested. They are also created with the intention of connecting humanly with the user because, in general, these pages are made with personalized material.
For example, if the user has purchased a Nikon Reflex camera, he is very likely interested in buying a tripod, belts to carry the camera, lenses, etc. With a thank-you page, accessories can be offered in case the customer wants to make purchases now or consider them for a next opportunity.